7 Questions Marketing Copywriters should ask BEFORE they write copy

  1. šWhat are the program goals? How does the program measure success? How can I track this measurement?
  2. šDo I understand the program?
  3. šWhat’s the recipient’s experience supposed to be?
  4. šWhat are the timelines?
  5. šWhat’s going to confuse a person who’s trying to get this benefit? Can we address any of those issues directly in the email?
  6. šIs the call to action seamless? Does it immediately connect to whatever the recipient wanted?
  7. šCan I explain what I want the recipient to do in one sentence and why?
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