- What are the program goals? How does the program measure success? How can I track this measurement?
- Do I understand the program?
- What’s the recipient’s experience supposed to be?
- What are the timelines?
- What’s going to confuse a person who’s trying to get this benefit? Can we address any of those issues directly in the email?
- Is the call to action seamless? Does it immediately connect to whatever the recipient wanted?
- Can I explain what I want the recipient to do in one sentence and why?